Hugo Cozic
Forward Deployed Engineer, founder of Vetta and CEO of Runways.devHugo built his first Shopify stores around 2015, while studying management and accounting, after teaching himself to code as a teenager. He then specialised in digital marketing at ESCEN in Bordeaux and has worked with clients since 2018, first in web communication, then as a webmaster. Since 2020 he has led IT projects at Rodhouse, including its full migration to Shopify in 2023, and is now its Tech Lead. Vetta grew out of a problem he kept meeting with clients: content changed by people nobody had checked, with no way back. Away from the screen, he travels, keeps a close eye on investing and new technology, and spends as much time as he can on the water.
- Articles
- 16
- First Shopify store
- 2015
- Apps on the Shopify App Store
- 3
Writes about
Credentials
- Led Rodhouse's full migration to Shopify in 2023: catalogue, customers, orders and a complete redesign
- Tech Lead for Rodhouse's Shopify apps and maintenance
- Shopify apps published: Stocker, Cost Based Pricing, Infinite Menu Breadcrumb
- Has built and maintained stores on custom Symfony, WordPress and Shopify
- Studied digital marketing at ESCEN, Bordeaux
Latest articles
AI and MCPPut your Shopify store SEO on autopilot with Claude RoutinesStep-by-step tutorial: a private GitHub repository, a CSV tracking file, an instructions file and a Claude routine that proposes one SEO improvement per run, reviewed in Vetta before it goes live.AI and MCPWhy an AI agent should never publish on your Shopify storeAI agents can write product copy at scale. Here is why the publish button should stay human, and a checklist of permission rules for agents on your store.Content qualityAI product description errors: 9 mistakes to catch at reviewNine error patterns that slip into AI-written product descriptions, each with a before/after example, plus a checklist to run before anything goes live.Shopify SEOBulk edit Shopify SEO by CSV without breaking your catalogueHow to update SEO titles and meta descriptions for hundreds of Shopify products by CSV: overwrite rules, empty cells, encoding, handles and a safe procedure.AI and MCPShopify MCP: connect Claude or ChatGPT to your store safelyWhat MCP is, which Shopify MCP servers and connectors exist today, what an agent with write access can do to your catalogue, and how to stay in charge.Content qualityE-E-A-T for ecommerce stores: how to prove experience on a product pageThe four E-E-A-T signals translated into things you can write on a Shopify product page, plus a 12-point checklist to run before anything is published.AgenciesManaging SEO content for 10 client Shopify stores without losing trackHow an agency keeps SEO content under control across ten client Shopify stores: change logs, per-client priorities, a weekly routine and client sign-off.Approval workflowReview AI product content in 5 minutes, field by fieldA practical order for reviewing an AI-proposed Shopify product version: what to check in each field, when to approve or reject, and how to write the note.LocalizationHow to review a product translation in a language you don't speakPractical checks for reviewing a Shopify product translation you can't read: structure, numbers, brand terms, back-translation, SEO fields and handles.AgenciesShopify client approval without giving admin accessHow agencies and freelancers get clients to sign off on Shopify product content: staff and collaborator accounts compared, and a lighter approval-by-link setup.Approval workflowShopify content approval workflow for a 2 or 3 person teamWho proposes, who approves, what can skip review and how to handle urgent fixes: a practical content approval setup for small Shopify teams, with a checklist.LocalizationShopify Markets and AI translations: 5 multilingual SEO pitfallsHow Shopify serves translated content across markets, where automatic translation goes wrong for SEO, and a checklist to review each locale before it goes live.Shopify SEOShopify product version history: how to get one anywayShopify keeps no revision history for product, collection, page or article copy. What the admin records, the manual workarounds, and how to get real versions.Shopify SEOShopify SEO titles and meta descriptions: the fields AI rewritesWhere Shopify stores the page title, meta description and URL handle, what happens when they are empty, and how to review AI changes before they go live.Shopify SEOUndo changes to a Shopify product page: what's possibleA description was overwritten, a CSV import went wrong, an app rewrote your SEO fields. What you can still recover on Shopify, where to look, how to prevent it.Behind the scenesWhy I built Vetta: controlling what goes live on ShopifyHugo Cozic, founder of Vetta, on over ten years of Shopify stores and client work, and the two problems that led him to build an approval step for content.
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