https://vetta.runways.dev/blog/ Practical guides on reviewing, versioning and publishing AI-generated content on Shopify: E-E-A-T, approval workflows, MCP agents and SEO. en Fri, 25 Sep 2026 00:00:00 GMT https://vetta.runways.dev/blog/automate-shopify-seo-claude-routines/ https://vetta.runways.dev/blog/automate-shopify-seo-claude-routines/ Step-by-step tutorial: a private GitHub repository, a CSV tracking file, an instructions file and a Claude routine that proposes one SEO improvement per run, reviewed in Vetta before it goes live. Fri, 25 Sep 2026 00:00:00 GMT AI and MCP Hugo Cozic https://vetta.runways.dev/blog/ai-agents-should-never-publish-shopify/ https://vetta.runways.dev/blog/ai-agents-should-never-publish-shopify/ AI agents can write product copy at scale. Here is why the publish button should stay human, and a checklist of permission rules for agents on your store. Mon, 21 Sep 2026 00:00:00 GMT AI and MCP Hugo Cozic https://vetta.runways.dev/blog/ai-product-description-errors-to-catch/ https://vetta.runways.dev/blog/ai-product-description-errors-to-catch/ Nine error patterns that slip into AI-written product descriptions, each with a before/after example, plus a checklist to run before anything goes live. Mon, 21 Sep 2026 00:00:00 GMT Content quality Hugo Cozic https://vetta.runways.dev/blog/bulk-edit-shopify-seo-csv/ https://vetta.runways.dev/blog/bulk-edit-shopify-seo-csv/ How to update SEO titles and meta descriptions for hundreds of Shopify products by CSV: overwrite rules, empty cells, encoding, handles and a safe procedure. Mon, 21 Sep 2026 00:00:00 GMT Shopify SEO Hugo Cozic https://vetta.runways.dev/blog/connect-claude-chatgpt-shopify-mcp/ https://vetta.runways.dev/blog/connect-claude-chatgpt-shopify-mcp/ What MCP is, which Shopify MCP servers and connectors exist today, what an agent with write access can do to your catalogue, and how to stay in charge. Mon, 21 Sep 2026 00:00:00 GMT AI and MCP Hugo Cozic https://vetta.runways.dev/blog/eeat-for-ecommerce-product-pages/ https://vetta.runways.dev/blog/eeat-for-ecommerce-product-pages/ The four E-E-A-T signals translated into things you can write on a Shopify product page, plus a 12-point checklist to run before anything is published. Mon, 21 Sep 2026 00:00:00 GMT Content quality Hugo Cozic https://vetta.runways.dev/blog/manage-seo-content-multiple-shopify-client-stores/ https://vetta.runways.dev/blog/manage-seo-content-multiple-shopify-client-stores/ How an agency keeps SEO content under control across ten client Shopify stores: change logs, per-client priorities, a weekly routine and client sign-off. Mon, 21 Sep 2026 00:00:00 GMT Agencies Hugo Cozic https://vetta.runways.dev/blog/review-ai-product-content-field-by-field/ https://vetta.runways.dev/blog/review-ai-product-content-field-by-field/ A practical order for reviewing an AI-proposed Shopify product version: what to check in each field, when to approve or reject, and how to write the note. Mon, 21 Sep 2026 00:00:00 GMT Approval workflow Hugo Cozic https://vetta.runways.dev/blog/review-product-translation-language-you-dont-speak/ https://vetta.runways.dev/blog/review-product-translation-language-you-dont-speak/ Practical checks for reviewing a Shopify product translation you can't read: structure, numbers, brand terms, back-translation, SEO fields and handles. Mon, 21 Sep 2026 00:00:00 GMT Localization Hugo Cozic https://vetta.runways.dev/blog/shopify-client-approval-without-admin-access/ https://vetta.runways.dev/blog/shopify-client-approval-without-admin-access/ How agencies and freelancers get clients to sign off on Shopify product content: staff and collaborator accounts compared, and a lighter approval-by-link setup. Mon, 21 Sep 2026 00:00:00 GMT Agencies Hugo Cozic https://vetta.runways.dev/blog/shopify-content-approval-workflow-small-team/ https://vetta.runways.dev/blog/shopify-content-approval-workflow-small-team/ Who proposes, who approves, what can skip review and how to handle urgent fixes: a practical content approval setup for small Shopify teams, with a checklist. Mon, 21 Sep 2026 00:00:00 GMT Approval workflow Hugo Cozic https://vetta.runways.dev/blog/shopify-markets-ai-translation-seo-pitfalls/ https://vetta.runways.dev/blog/shopify-markets-ai-translation-seo-pitfalls/ How Shopify serves translated content across markets, where automatic translation goes wrong for SEO, and a checklist to review each locale before it goes live. Mon, 21 Sep 2026 00:00:00 GMT Localization Hugo Cozic https://vetta.runways.dev/blog/shopify-product-version-history/ https://vetta.runways.dev/blog/shopify-product-version-history/ Shopify keeps no revision history for product, collection, page or article copy. What the admin records, the manual workarounds, and how to get real versions. Mon, 21 Sep 2026 00:00:00 GMT Shopify SEO Hugo Cozic https://vetta.runways.dev/blog/shopify-seo-title-meta-description-ai/ https://vetta.runways.dev/blog/shopify-seo-title-meta-description-ai/ Where Shopify stores the page title, meta description and URL handle, what happens when they are empty, and how to review AI changes before they go live. Mon, 21 Sep 2026 00:00:00 GMT Shopify SEO Hugo Cozic https://vetta.runways.dev/blog/undo-changes-shopify-product-page/ https://vetta.runways.dev/blog/undo-changes-shopify-product-page/ A description was overwritten, a CSV import went wrong, an app rewrote your SEO fields. What you can still recover on Shopify, where to look, how to prevent it. Mon, 21 Sep 2026 00:00:00 GMT Shopify SEO Hugo Cozic https://vetta.runways.dev/blog/why-i-built-vetta/ https://vetta.runways.dev/blog/why-i-built-vetta/ Hugo Cozic, founder of Vetta, on over ten years of Shopify stores and client work, and the two problems that led him to build an approval step for content. Mon, 21 Sep 2026 00:00:00 GMT Behind the scenes Hugo Cozic